One local business is meeting the challenge of COVID-19 with two-pronged attack.

The Albion branch of the Rehabilitation and Performance Institute, along with sister branches in Owensboro, Ky.; Hancock County, Ky.; Mount Vernon, Ind. and Newburgh, Ind. have all shifted towards telehealth during the current crisis affecting all walks of business and healthcare. They’re also doing so with negotiable rates for those who may struggle to pay the standard bill for services.

They take pride in the fact that they will continue to help others and hopefully inspire other small businesses to do the same.

“With that being said, we plan to offer telehealth services on a “pay what you can” payment plan,” Craig Phifer, President and CEO of RPI, said last month.

Meaning, if a patient does not have the financial means to pay the set rate due to financial strains during this chaotic time period, patients will be afforded the opportunity to pay RTI what they feel is reasonable for them.

“This is a seismic shift away from traditional thinking, but as company, we feel that it’s the right thing to do,” Phifer revealed.

The extensive measures which many will notice throughout society will come at an immense cost, most notably to small businesses. “However, these small businesses are often unique in a way that large corporations are not,” Phifer said. He suggested the agility and ability to change direction quickly enables small business to thrive whilst continuing to offer services to others, albeit possibly in different ways. “That’s exactly what RPI plans to do.”